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How to ensure the promotion effective and successful when you were in charged of Promotion Planning?

If you are in charge of Promotion Planning, what are the key jobs to do to ensure the promotion effective and successful? And how would you execute it...

Public Comments

1. What are you promoting? is it a internet venture? I know a website that does promotion via the web. They post reviews,blogs,hyper links,etc. The address is www.hypedrive.com