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Real Estate Marketing & Advertising?

What are the proven & successful ways or methods to advertise and market for new real estate agents. I am CA licensed & trying to get appointed with a company but want to have right directions about how to find my prospects and how to attract them. I would really appreciate ur comments about anything that has to do real estate sales, about marketing and advertising, about prospecting and attracting, about aproaching clients.... or any books, websites, or magazines that i need to read to get more idease?...

Public Comments

1. Place your ads on www.open-sale.com and other free classified sites. Also get Zig Ziglar's "Secrets of Closing a Sale"
2. I'm not in real estate, but I belong to a BNI chapter that has real estate agents. I believe it is a wonderful networking and marketing tool for your profession. Go online to see where your local chapter meets and visit...talk to other Realtors in the group. They should be able to point you in a direction....and the group is a great tool to find clients and has other professional colleagues to help.