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Are the older Real Estate companies still the most successful and beneficial for agents and customers ?

Older companies like Long and Foster, Coldwell Banker and Century 21 have longevity behind them, but most of them still pay the same ole' 50/50 split for agents. Now, newcomers such as Keller Williams and Exit Realty have stepped onto the scene and offer agents 70/30 splits with new and improved ways of making additional funds. Does the decades and centuries of experience in the industry still make the older companies the most reliable for customers and beneficial for new agents? Or is the lure of a higher commission split, residual income and sponsoring enough to make these new companies the better choices. Could their updated technological features better than the older companies and would that actually benefit the customers more? I'm mainly asking because I am newly licensed and have not decided if I want to go with one of the new fancy companies or the older ones

Public Comments

1. The company really doesn't mean spit, it's the agent. Most of the high tech crap is only good for dazzle. Most of the propaganda in commercials is worthless garbage. Open houses are only good for Realtors and don't help enough to even mention in sales, though TV and Realtors have made them seem like the end all be all, because they make good TV and agents get names of buyers looking ... but the poor sellers have to clean the heck out of the house and leave it on a Saturday or Sunday, which is rotten and both the old and new guys do it. Real Estate is not an impulse buy, lol. A good agent tells it like it is, and does what gets the job done, and communicates with the seller or buyer. Unfortunately lies work better than honesty, because lies are more versatile and can be tailored to the particular customer and what they think, because most of us think people who tell us what we want to hear are smarter. Thus really honest Realtors who seek to do the best for their clients are getting as rare as honest politicians, because honesty just doesn't work as well. It's the consumer that makes the rules, and usually the consumer ends up being their own worst enemy. Find a good agent, the company really doesn't mean much.
2. u can always change. I would start with a big name and then break off if things start to go good. You get a lot of support at a big name to get started.
3. Brand has nothing to do with day to day sales. Go with an experienced company and learn from them. Surround yourself with agents that have high levels of production. I believe there is value in both the basics in sales and using modern technology in the marketing of real estate. Good Luck.