Success Happy - The Energizer Bunny that “keeps going and going” has been a very successful ad campaign for batteries.?

The Energizer Bunny that “keeps going and going” has been a very successful ad campaign for batteries.?

Explain the relationship between this slogan and the firm’s price elasticity of demand and total revenue.

The brand "Energizer" has become inelastic because of the name. The idea that the bunny keeps going and going has worked very well. So, "Energizer" can charge $2 per battery and sell the same or more batteries than another brand that sells batteries for $1 each. The Energizer battery is preferred, even if the quality of the other battery is the same. Thus, the price is less elastic with Energizer.