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What are the steps to choose a successful name for your business?

My brother is going to open an auto mechanic business and he asked me for help in choosing the name of the business. I'd like to give him some steps to choose the right name. Thanks.

Public Comments

1. ask people get opinions that way you get a name that u no will be liked
2. This is a great article about - How to Select a Company or Product Name - http://www.developer-resource.com/how-to-select-a-company-name.htm The article has some good advice on how to research names, and what to becareful of. Here are some tips on selecting a domain name http://www.small-business-software.net/choose-a-domain.htm Should get you started! Best of luck