16. Which is the most important prerequisite for making your catering business successful? A. Catering experience B. A degree in catering C. Cooking talent D. Training 17. Recent figures show that most caterers have a profit margin of A. 5–10%. C. 20–50%. B. 10–30%. D. 50–90%. 18. When first starting out, you should expect to make less money than you will later because A. your speed and efficiency will improve as you go. B. no one will pay a beginner well. C. it will be hard to find work at first. D. your competitors have gradually built up to the rates they charge. 19. One of the best ways to generate word-of-mouth advertising is A. to spend a lot of time talking. B. to specialize in as many different things as possible. C. to join professional associations. D. to always emphasize your unique specialty. 20. For a new business, what percentage of your estimated first year’s gross sales should be allocated to your advertising and public relations budget? A. 3% C. 7% B. 5% D. 10%